![]() ![]() The value proposition formulated in the business model canvas in eco-edutourism is a social value that will focus on providing qualified education for visitors. The main activities in this business are coffee processing educational tours, milk extracting educational tours, local cultural tours, nature tourism, and outbound tours. The business model canvas has been formulated from these potentials, which includes nine main elements. The results show that the potential villages with natural resources and human resources can be developed into an education-based tourism village through its potential rich culture, cow farming, and proximity to another tourism destination. The business model is formulated using the business model canvas with the identification of each element. The primary and secondary data were obtained from semi-structured interviews, village databases, and related articles. ![]() ![]() This research uses a qualitative approach with a type of case study. ![]() This study aims to formulate a business model for eco-edutourism in a vilage as a suburb with great potential in terms of natural resources and human resources. As a country with a huge population of more than 270 million people, Indonesia needs to reach society 5.0 to create a society-centred digital transformation. ![]()
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